When people are searching for your personal injury services one critical element they are going to look for right away is social proof. They will never hire your firm or any other until they’ve thoroughly researched your practice. This means you’ve got to make a concerted effort to build up your online reviews, endorsements, testimonials and media mentions if you want to grow your firm’s revenues.
68 percent of legal consumers want to read reviews from past clients and 42 percent consider recommendations a top priority, according to the 2018 FindLaw U.S. Consumer Legal Needs Survey. This is a business that makes people very nervous, cautious and skeptical, so you need to arm clients with the proof you can
This is where you can separate your firm from your competitors. There are several powerful websites that you should focus on that we know people are going to before they make their decision to hire an attorney.
Love them or hate them, they are a beast online. They own the top organic rankings for almost every service imaginable in every city. When people are researching you they will no doubt come across Yelp early on. You must have several dozen or more 5 star reviews from Yelp to stand out from your competitors. In fact, your marketing company (or us if you bring my team on) should be researching all these online review platforms to do a competitive analysis. Whatever the number is, you need to match it and beat it.
This ranks right up there near yelp if not in some ways higher as any search for a personal injury lawyer will bring up the google maps listings which if you are fortunate enough to be ranked in the 3-pack of the Maps it will show how many reviews your firm has in google. Of the 3listed in the Maps, the one with the most reviews will get the majority of the clicks. Even if they are number 3 under the other 2.
This is an attorney-specific directory website where consumers can find a lawyer in their city, write and read reviews right on the website, find answers to all their questions; and if they can’t, they can submit their question. This is a very powerful website and one that you, your team (or us 😉 ) should put a focus on to build up your credibility.
Client testimonials is a very powerful marketing strategy to have on your legal website. Making sure they are the correct format is critical to leveraging these. The number one choice is a quick, raw video of a client stating how their experience was working with your firm, and how happy they are with the results (settlement). Even to the point of mentioning the dollar amount. The second best choice is a written testimonial with their permission, but it is even more important to see if they would be willing to allow a picture of them to go along with the testimonial. This makes it much more believable and credible.
Make sure all the above are being implemented in your law firm and you’ll be on your way to getting more personal injury client cases.