Did the above title catch your attention?
I hope so.
What I want to talk about today is “patient re-engagement”, and how it can put tens of thousands of dollars in your bank account EVERY MONTH!
Does that sound like something you might be interested in?
I’ve talked with dozens of plastic surgeons and not a one of them is implementing patient re-engagement strategies to add newfound revenues to their bottom line.
This is a huge mistake!
One of the biggest assets you have in your practice is your patient database.
I have pointedly asked many plastic surgeons “how often do you contact your patient AFTER the procedure and for how long?”
Maybe a couple will say, “we call the patient to see how they are doing. And we send out a birthday card every year?
The strategies I’m talking about couldn’t be more different than this!
I don’t know if you’ve ever figured out the cost of acquiring a new patient, and if not, you really should. This is a number you must know as a serious business owner.
This number can range anywhere from a few hundred dollars up to the low thousands depending on how effective your marketing strategies are, and if you’re tracking everything.
Sidenote: If you’re not tracking, you’re throwing money right out the window.
The point I want to drive home for you is that once you get a new patient, you’ve spent the time, effort and money, so why aren’t you leveraging it with a strategic patient re-engagement plan?
What is a strategic patient re-engagement plan you ask?
Well…that’s what I get paid to implement, but I can tell you it’s reaching out to all your previous patients and engaging with them via email (and maybe a little direct mail) with informative content that educates them on all your other procedures.
I call it “education marketing”.
There is no hard sell here. It’s you…the trusted doctor, providing valuable information to patients that most likely have an interest in other procedures.
Look at it this way.
You have patients that so badly want to look better, and more importantly feel better about themselves. You have other procedures in your practice that can help them achieve this desire. I want you to feel like you are doing them (and yourself) a disservice if you don’t help them get what they want.
And you do this by creating a education marketing strategy, using content that is specific to each and every procedure you provide. This is a huge undertaking, but when you do this, you will absolutely be the “go to” plastic surgeon in your area, and quite possibly the entire country!