How many times have you purchased a car from the same salesman? How about repeat home purchases with the same real estate agent? How about even a handyman that did some work on your house? I can list all the service businesses in here as examples of the point I’m trying to make in this article.
It’s No Secret…It’s About The Relationship…
Why do you think you did not call on these professionals for your second purchase? One good guess is they treated you like a single transaction. They got your business; made their money; and now they’re gone! Man…are they missing a huge opportunity for repeat AND referral business.
With this economy, you’ve got to stand above your competitors. One easy way is to build stronger relationships with people you’ve already done business with. It’s always harder to get a new client, than it is to keep a current one right? This goes hand-in-hand with the relationship building process.
How Do You Build Relationships
Be interested in them! Seriously! They are not just a number or a transaction, they are human beings. Show your care, and they will love you for it. Stay in touch during and after the transaction. Follow up to see how things are going. You can do this with a simple phone call, or a personal, REAL card, you send them shortly after the transaction.
Nowadays, people do not expect or think they will hear from you, so it is a pleasant surprise when they do. And better yet…if you are contacting them without a sales plug or promotional offer, they really are blown away. This is not hard to do, but most small business owners and sales professionals don’t do it, and wonder why they are struggling with success.
It’s Time To Grow Your Business
The next client you get, send them an unexpected card right after they hire you. Thank them for the opportunity to help them get what they want (ie. sell a home, buy a car, etc.). Then when the transaction is done, send another thank you card (and gift). This will go a long way in solidifying your relationship with them. Once you do, watch what happens to your business.
We have a system that will allow you to create campaigns that go out automatically at designated time intervals. These are REAL cards, with a REAL stamp, in your handwriting and signature, all done with a few clicks of your mouse. For a fraction of the price.
If you want to find out about our relationship building tool I use Contact Me, and I’ll show you!
And as always, I’d love to hear from you! Give me a shout out down below and some FB or Twitter love! Thanks so much!