Link Building Can Grow Your Phoenix Business

By: Mike Pedersen  -  Marketing  -  no Comments
phoenix-link-building

If you’re a Phoenix business and want to get more customers from the Internet (google), you have to be building links to your website. In fact, still to this day, the number one ranking factor with google is backlinks. Unfortunately, there are shady SEO companies out there that provide terrible links at low costs to […]

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Do You Know Your Buyer Persona?

By: Mike Pedersen  -  Marketing  -  no Comments
Customer Persona

In any business, whether it be online or offline, one of the most important elements you must be aware of is your specific buyers behavior. I didn’t want the picture above to scare you, but I did want to get your attention. And, if you are reading this so far, I achieved my goal. Does […]

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Plastic Surgeons Are Losing Thousands Of Dollars Every MONTH!

By: Mike Pedersen  -  Marketing  -  no Comments
plastic-surgeon-wasting-money

Did the above title catch your attention? I hope so. What I want to talk about today is “patient re-engagement”, and how it can put tens of thousands of dollars in your bank account EVERY MONTH! Does that sound like something you might be interested in? I’ve talked with dozens of plastic surgeons and not […]

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They Are Not Your Patients

By: Mike Pedersen  -  Marketing  -  no Comments
Plastic Surgeon Talking To Patient

I want you to make a mindset shift in your thinking, and therefore your plastic surgery marketing moving forward. You must go far beyond the doctor/patient mentality. In fact, they are not your patient! They are your client! Let’s dig even deeper. You will become their “trusted partner” when it comes to making them not […]

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Educate Your Patient And Visitors Or Lose Them!

By: Mike Pedersen  -  Marketing  -  no Comments

Having reviewed hundreds of Plastic surgeon websites, I am never surprised to see content that has no value to the visitor. It’s all about the practice, and not about THEM! Your website “marketing content” should EDUCATE your web visitor, to help them make an informed decision. This is your chance to expound your knowledge in […]

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Cosmetic Surgery Is NOT An Impulse Decision

By: Mike Pedersen  -  Marketing  -  no Comments
Should I Hire This Plastic Surgeon

In talking with many cosmetic surgeons, I commonly come across a practice that is not FIRST “educating” their potential new patients; therefore not building trust and credibility. Here’s a google statistic for you… “The number of sources needed before making a purchase averages 10.4, but almost doubles to 18.2 if one is buying a car, […]

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Is Your Plastic Surgery Website Not Attracting New Patients?

By: Mike Pedersen  -  Marketing  -  no Comments
Bad Cosmetic Website Frustrates Visitor

I have talked with dozens of plastic surgeons who have spent thousands (some $10,000 or more) on their website, but are not getting new patients from it. To invest that kind of money and see no return on that investment is a sour topic for many plastic surgery doctors. Unfortunately, many did not know what […]

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Cosmetic Doctors: Stop Wasting Money On Google Ads!

By: Mike Pedersen  -  Marketing  -  no Comments
wasting-money-with-google-ads

In talking with many cosmetic surgeons and dentists, I have quickly found out they are wasting thousands of dollars per MONTH with google ads! How can I say such a strong statement? Because they are not creating specific landing pages for each unique ad, therefore, there is a disconnect with the person clicking the ad. […]

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