Mike Pedersen is an Internet Marketing Strategist for small to midsize businesses. Mike has owned and operated his own successful online business for 17 years, and throughout that time period has gained the knowledge to helping a wide range of businesses in many verticals grow their revenues.
Businesses need to implement a multi-channel approach to their marketing to win. That means a combination of SEO, PPC, Content, Video and Facebook marketing.
Why You Should Have A Website
Mike believes there are only 2 reasons for having a website for your business. Number one is to get people to find your cosmetic surgery services when they are doing a search for something specific like breast augmentation, facelift, tummy tuck, etc.
Second reason is to get people to take action. What’s the goal of your website? Do you want them to call you? To schedule an online appointment? To give you their email address to follow up later?
Stay Focused On Your Number One Goal
Knowing your website goal and staying focused on that is critical as Mike has seen business owners waste tens of thousands of dollars on “brochure” websites, that do not get found by their potential clients and customers.
Marketing your business is the most important factor in survival. If people don’t know you exist, you will not get new clients.
It’s Not All About Rankings
The holy grail is the number one organic spot in a google search, but only one practice can get it. The goal is not so many top rankings, but getting targeted traffic to your website from a variety of sources on a daily.
If your website is on the second page of google or beyond, you will not get any visitors, and even more damagingly, you are losing thousands of dollars EVERY month in potential new patients to your practice.
Yellow pages are dead!
When someone looks for a local business, they get online. Many times they will not go further than the first page of results.
This is why implementing Internet Marketing strategies for your cosmetic surgery practice is crucial to your survival and success.
I’m a father (2 awesome kids Trent – 22 and Taylor 19), and a son to a mother (who recently passed away), who is the strongest woman I know. I am also an entrepreneur, having been self-employed my entire adult life, of which the past 13 years have been completely online. I live in North Scottsdale.
If you find yourself struggling to keep your practice afloat, or you want to take it to the next level, increasing your web presence is key; improving your online reputation; and getting a social footprint (ie. facebook, twitter, Google+ and Pinterest) that gets you found everywhere.
How’s it going to feel to know your website is increasing your business revenues? That you know it’s converting better than ever.
The next step is yours!
If you want to find out more, contact me today.