Plastic Surgery Marketing Using Internet Marketing Strategies

Develop Trust To Attract New Patients

Effective plastic surgery marketing is getting people who have a specific need or problem to get to know you, like you, trust you, contact you, and eventually refer you to their friends, family and peers.

There are specific strategies we will use to create this trust for your cosmetic surgery practice, that will attract new patients like a turn-style.

SEO For Plastic Surgeons

When people are searching for plastic surgery, breast augmentation, mommy makeover, botox and other services it is imperative your practice comes up at a minimum on the first page, and preferably near the top and in the google 7-pack business listings.

If you are on the second page, forget about it. Less than 1% of all people searching for a service do not go to the second page. They will click on a result, if not happy, click on another, but will never go to the second page.

This can be a massive lost of potential patients and revenue. Search engine optimization is extremely competitive, and it takes staying up on all the algorithmic updates to get to the top, and more importantly, stay there.

We will implement SEO strategies to triple your website traffic in no time. This will dramatically increase consultation requests and new patient acquisition.

Strategic Mobile Optimization

Have you seen what your website looks like on a smart phone? Do you realize that mobile search will exceed desktop search within the next 12 month?

80% of all searches have a local intent. That means people in your city are searching for the services you offer on their phone. If you provide a bad mobile experience, they are gone forever, and heading over to your competitors mobile site. You lose!

Implementing effective mobile marketing strategies can fill your consultation schedule faster than you can blink.

Engage Your Market Using Social Media

Using Facebook, Twitter, Pinterest and now Google+ is a must if you want to engage with patients and their friends. People are on these platforms all day long. At work and at home.

You need to position your practice to be “everywhere”. Unfortunately, most plastic surgeons I see on these social media platforms are doing it all wrong.

We’ll show you how to leverage these social channels to build a community of raving fans, that spread the word for your practice.

Cosmetic Website Design, Usability And Conversions

This is where I see the biggest disconnect for the practice and the website visitor. First off, are you tracking traffic, conversions and bounce rate on your website?

If you’re not tracking, you’re have no clue if your website is getting the ROI that it deserves. With custom, plastic surgery websites costing between $7,000-$10,000, you want to make dang sure it’s achieving the goals you have set up for it.

We have been creating high-converting websites for over 14 years, and can help you get the most of yours, whether that mean tweaking your current website, or redesigning it for better conversions and equally important higher search rankings.

Video Marketing To Become The Authority

Video online is exploding. Youtube is the second biggest search engine in the world, owned by the largest one (google). People are more apt to watch a 2 minute video, than read an article. This is a huge opportunity to show people you are the authority in your area.

Many cosmetic surgeons are already using video, but could be leveraging it much better. We’ll help you produce videos that convert, and are found in searches.

Reputation Management To Attract New Patients

Video online is exploding. Youtube is the second biggest search engine in the world, owned by the largest one (google). People are more apt to watch a 2 minute video, than read an article. This is a huge opportunity to show people you are the authority in your area.

Many cosmetic surgeons are already using video, but could be leveraging it much better. We’ll help you produce videos that convert, and are found in searches.